Leslie Wurzberger, Senior Vice President of Event Services at Anthony Travel Inc., our Dallas based colleague and partners of Irish American Events, will be inducted into the National Association of Collegiate Marketing Administrators (NACMA) Association’s Hall of Fame at the 2018 NACMA Convention.
Wurzberger will be formally inducted into the NACMA Hall of Fame at the Hall of Fame Induction on Thursday, June 28 during #NACMA18 at the Gaylord National Resort and Convention Center in Washington, D.C.
“Leslie was instrumental in building the foundation into the NACMA you see today including the structure of the NACMA Awards,” said current NACMA President and Senior Associate AD ‑ External Operations at Georgia Tech, Ayo Taylor-Dixon. “During her career at the University of Washington, she led many initiatives that are now highlighted by NACMA’s Marketing Team of the Year Award (MTOTYA) including revenue generation, attendance, brand awareness and fan experience and engagement. She has been a leader and mentor within collegiate athletics for many years and it is fitting that she will now be in the NACMA Hall of Fame.”
A NACMA Past President (2005-06), Wurzberger has been a leader in collegiate sports marketing for over 20 years. Her career in collegiate athletics began as a student when she became a member of the Washington Student Athletics Board. In 1992, she returned to her alma mater as the Assistant Director of Olympic Sports, after completing of her master’s degree in sport management at the University of Massachusetts. In 1997, Wurzberger took over as the director of marketing and continued to lead marketing for the Huskies for 12 years. Wurzberger left Washington in 2010 following a brief stint in the university’s trademarks and licensing office. Currently in her eighth year at Anthony Travel, Wurzberger continues to contribute to the industry of collegiate athletics marketing. As the Senior Vice President of Event Services, she develops strategies and partnership to engage fans and donors through travel and has been instrumental in Anthony Travel’s work to promote and develop college football around the world.
Wurzberger served on the NACMA Board for seven years leading to her stint as Association President in 2005-06. In 2002-03, Wurzberger was tasked with the revision of the NACMA Awards program and helped launch and secure NACMA’s commitment to developing women in the industry. The awards program has evolved into one of the most impactful NACMA programs providing meaningful recognition for the best in the industry each year. She has continued to remain active as a Past President; actively serving on numerous committees and helping to spearhead the NACMA 20th Anniversary project. Wurzberger’s leadership as NACMA President, Past President and a member exemplifies her passion and dedication to collegiate athletics marketing making her worthy of being called a NACMA Hall of Famer.
