We are delighted to announce that our Marketing Team have been shortlisted for the ‘Small Business Marketing Award’ at the All Ireland Marketing Awards.
Organised by The Marketing Institute of Ireland, the AIM Awards are the nation’s premier means of recognising the success of Irish marketing professionals and acknowledging their major contribution to the ongoing process of strengthening the economy of our island.
Small Business Marketing Award
The SME sector is a large and vital element in the economy of our island. Companies in this sector must be particularly clever in marketing themselves and their offerings in order to be successful against larger and more powerful competitors. This award is aimed at small businesses that have deployed marketing strategies and expertise to overcome specific competitive challenges, which resulted in breakthroughs and profitable growth. Of particular interest will be the clever leveraging of limited resources and budgets.
Our Marketing Team have been shortlisted for their work on FIRE Restaurant and Lounge. The restaurant industry has seen a dramatic rise in consumers expectations for food quality. With growing demand for Irish produce and transparency, FIRE Restaurant and Lounge wanted to share their passion and commitment to supporting sustainable local Irish produce while educating their customers on the food they are eating when they dine at FIRE. Our Marketing Team adopted a customer-focused approach and engaged consumers with video, creating bespoke events and a series of multi-channel campaigns both online and offline that introduced customers to the people behind FIRE, including the farmers and producers. This generated real results, building trust and reaffirming FIRE Restaurant and Lounge’s position in the market.
View the full list of award categories now.
We are extremely excited for the awards ceremony coming up this week and wish our Marketing Team the very best of luck!